Sol de Janeiro
Line Extension Women’s Razor
Sol de Janeiro has made body care feel like a vacation. It’s bold, sensorial and joyful. As the brand expands beyond lotions and fragrance, personal care tools become a natural next step.
This project explores what a SDJ razor could look like: one that grips better, works across every body area, and feels at home both in your bathroom and your next getaway.
Rhino / Keyshot / Adobe PS
2026 Spring
Premium, playful, and built for those who treat every day like a vacation.
Goal
Design a razor that extends Sol de Janeiro's brand identity into personal care tools: premium, playful, and built for those who treat every day like a vacation.
Concept Ideation
The ideation explored different handle forms to achieve a better, more secure grip, while staying true to Sol de Janeiro's bold and playful design language.
Concept Collection
Three concepts were developed and modeled, each exploring a different approach to handle form and grip.
Concpet 1
Concpet 2
Concpet 3
Concept Evaluation
Evaluated the concpets based on:
how good it fit the brand
ease of use on different body area
ease of manufacturary
Concept Refinement
Grip posture analysis and handle texture exploration
Key advantages over traditional razors.
Final Design
AI Used in environment rendering*